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ANDY Awards

Creative Award
New York, United States
Skittles - "Beard" by ANDY Awards 2008

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TitleBeard
Agency
Campaign Taste The Rainbow - Skittles
Advertiser Mars, Inc.
Brand Skittles
PostedApril 2007
Business Sector Food
Media Type Television
Length
Market United States
AI Description In the Skittles ad titled "Beard," a male job applicant sits across a desk in an office, conversing with an interviewer. The seemingly ordinary setting takes an unexpected turn when the man’s lengthy beard comes to life, visibly moving and extending over the desk, interacting as though it has a mind of its own. As the conversation progresses, the beard aids the applicant in various ways, including retrieving Skittles from a packet on the desk. Despite the focus on a mundane job interview, the surreal and humorous scenario centers around the animated beard, which provides surprise and amusement. The interaction creates a whimsical atmosphere, contrasting the ordinary office environment with the fantastical activity involving Skittles. The ad concludes with the tagline, "Share the Rainbow. Taste the Rainbow," encapsulating Skittles' playful and vibrant brand identity.
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