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ANDY Awards

Creative Award
New York, United States
Skittles - "Skittles Brand Book" by ANDY Awards 2008

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TitleSkittles Brand Book
Agency
Campaign Taste The Rainbow - Skittles
Advertiser MasterFoods
Brand Skittles
PostedApril 2007
Business Sector Food
Media Type Print
Market United States
AI Description The Skittles Brand Book ad features three visually distinct pages, starting with 'The Falcon Who Caught Me to Love' cover, displaying a regal falcon on a decorated table with Skittles and a charming couple dancing in the background. Another page humorously shows a family portrait where the faces are creatively doodled with funny faces, mustaches, and hats, accompanied by playful captions like 'It Seems a Little Wrong - It's Probably Right.' The final showcased page is stark red with bold typography saying, 'If you filled all the world's maracas with Skittles, no one would ever know,' showing humor and whimsy in the brand message. Skittles' iconic logo and tagline 'Taste the Rainbow' appear prominently, reflecting the blend of fun and eccentric creative style. The visuals encapsulate Skittles' brand identity of vibrant, carefree, and imaginative storytelling.
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