Apple - "Stuffed" by ANDY Awards 2008
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Apple - "Stuffed"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Stuffed |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | April 2007 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In this Apple ad from 2007, a Mac and PC take center stage. The setting is minimalist, with a plain white background emphasizing the simplicity targeted by Apple. The PC character appears humorously bloated, symbolizing a computer filled with unnecessary trial software that slows it down. The Mac character is relaxed and talks about how Macs come with the necessary software like iTunes and iLife applications, appealing to a streamlined user experience. This comparison between Mac's user-friendly system and the PC's cumbersome experience reinforces that Macs are designed for ease and efficiency without the extra baggage. |
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- AGENCY:
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