Apple - "Flashback" by ANDY Awards 2008
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Apple - "Flashback"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Flashback |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | April 2007 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features two characters, representing a Mac and a PC. The Mac is dressed casually, exuding a youthful and creative vibe, while the PC is clad in a traditional business suit, indicating formality and rigidity. The conversation between them highlights their differences, with the Mac showcasing ease of use and creativity by mentioning the simplicity of creating a website and home movie. Meanwhile, the PC responds with a somewhat playful sarcasm, implying that some things never change between them. Flashbacks show them as children, reinforcing the ongoing rivalry with one still focused on calculations and the other on creative endeavors. The minimalist setting with a white background emphasizes the characters and their dialogue. The visual and verbal humor underlines Apple's message of the Mac being user-friendly and innovative, contrasting with what is shown as the more mundane and task-focused nature of a PC. |
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