Apple - "Computer Cart" by ANDY Awards 2008
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Apple - "Computer Cart"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Computer Cart |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | April 2007 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features a humorous exchange between a personified Mac and a PC, highlighting the reliability of Mac computers compared to PCs that experience frequent errors. The setting is minimalist with a white backdrop, emphasizing simplicity and focus on the characters. The PC, depicted as wearing a suit, is accompanied by a group of other PCs sitting on a cart, representing their 'error-prone' nature. The Mac, in casual attire, shows concern but maintains an air of relaxed confidence, underscoring the ad's message about stability and ease of use. Ultimately, the message conveys that Macs run smoothly without the typical issues PCs face. The ad concludes with the Apple logo and the product name, reinforcing the brand's image. |
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- AGENCY:
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