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ANDY Awards

Creative Award
New York, United States
HP - "Vera Wang" by ANDY Awards 2008

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TitleVera Wang
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand HP
PostedApril 2007
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Television & Cinema
Length
AI Description The HP ad featuring Vera Wang unfolds in an imaginative workspace where the designer describes the vitality of her computer. Frames show hands gesturing over a series of miniature models—capturing personal memories, fashion designs, and creative inspirations—all brought to life on a notebook screen. The ad emphasizes how Vera Wang uses her HP computer for storing videos of her daughters, finding fashion inspiration, and connecting with people. Music plays a significant role in her fashion shows, creating the mood she desires. The visuals transition from miniature settings of a frozen pond, fashion runways, to a classic church setting for a wedding, all showcasing the blend of technology and personal expression.