Coke Zero - "Jim" by ANDY Awards 2008
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Coke Zero - "Jim"
- Brand: Coke Zero
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Jim |
| Agency | Crispin Porter + Bogusky |
| Campaign | Coke vs Coke Zero - Coca |
| Advertiser | Coca-Cola Company |
| Brand | Coke Zero |
| Posted | March 2007 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad depicts a mock legal meeting with three men in a corporate office setting discussing a lawsuit against Coca-Cola Zero for 'taste infringement.' The humorous and absurd nature of the lawsuit, which involves suing within the same company, is highlighted. Two cans, Coca-Cola and Coke Zero, are prominently displayed on the table, emphasizing the central focus on taste and product rivalry. The ad uses a hidden camera style to add to the comedic effect, portraying the situation as slightly clandestine and exaggerated for impact. The ad ends with a visual showing both Coke and Coke Zero cans with the tagline 'Taste Zero Calories.' |