Coke Zero - "Elizabeth" by ANDY Awards 2008
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Coke Zero - "Elizabeth"
- Brand: Coke Zero
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Elizabeth |
| Agency | Crispin Porter + Bogusky |
| Campaign | Coke vs Coke Zero - Coca |
| Advertiser | Coca-Cola Company |
| Brand | Coke Zero |
| Posted | March 2007 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad opens with a black screen featuring the text 'Coke vs Coke Zero.' We then see an office conference room where three individuals are seated around a table. Two men are involved in a conversation with a woman identified as an 'actual lawyer on hidden camera.' The dialogue centers around the notion of 'taste infringement,' humorously questioning the similarities between Coke and Coke Zero. The discussion is exaggerated and playful, with suggestions of launching a lawsuit to embarrass the makers of Coke Zero. The setting is casual, and the interaction is filled with irony and sarcasm. The ad ends with a close-up of Coke and Coke Zero cans, highlighting the tagline 'Taste Zero Calories.' |