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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Super Mom" by ANDY Awards 2008

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TitleSuper Mom
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedMarch 2007
Product HP Pavillion Notebooks
Business Sector Computers, PDAs & Calculators
Media Type Television
Length
Market United States
AI Description The Hewlett-Packard advertisement for the HP Pavilion Notebooks showcases the seamless integration of technology into everyday life. The ad features a woman, dubbed "Super Mom," using her hands to interact with virtual elements representing digital media. She holds screens, photos, and digital music icons, demonstrating the product's ability to manage and personalize content such as HDTV shows, movies, and music. The visuals highlight the sleek, modern design of HP Pavilion notebooks and emphasize features like personalization and efficient media organization. Accompanied by a narration describing its capabilities, the ad underscores collaboration between Windows Vista Home Premium and Intel Centrino Duo technology. Vibrant visuals and upbeat music emphasize empowerment and convenience in media consumption, ending with direct call information and the tagline "The computer is personal again."