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ANDY Awards

Creative Award
New York, United States
Sony Playstation Portable (PSP) - "Shrink Ray" by ANDY Awards 2008

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TitleShrink Ray
Agency
Campaign Shrink Ray
Advertiser Sony Corporation of America
Brand Sony Playstation Portable (PSP)
PostedFebruary 2007
Product Ratchet & Clank Size Matters
Business Sector Video Games/Consoles
Media Type Television
Length
Market United States
AI Description The ad opens with a group of friends wandering through a forest at night, holding flashlights, as they discuss a new feature in 'Ratchet & Clank Size Matters' for the PSP. They're using the 'shrink ray' to playfully shrink their friend Larry. The scene is shot in night vision, emphasizing a sense of mischief and adventure. As Larry approaches a tent, he is humorously shrunk to a miniature size, creating a whimsical atmosphere. The ad transitions to vibrant and action-packed gameplay footage from 'Ratchet & Clank Size Matters,' showcasing new weapons and levels. Finally, the ad concludes with several shots of Sony’s PSP displaying the game’s logo, highlighting the excitement and portability of gaming on the device.