Apple - "Surgery" by ANDY Awards 2008
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Apple - "Surgery"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Surgery |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | January 2007 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features two characters, each representing a type of computer: a Mac and a PC. They are standing against a minimalist white background. The PC is depicted in a hospital gown, humorously conveying the notion of undergoing major upgrades to install Vista. He discusses the inconveniences of needing to upgrade his graphics card, memory, and processor, comparing it to surgery. Meanwhile, the Mac, dressed casually, appears relaxed and confident, representing ease of use and reliability. The conversation highlights the complexity of the PC's upgrade process compared to the simplicity of using a Mac. The ad ends with an image of the Mac computer against a blue backdrop, emphasizing the brand's sleek design and the concept of a seamless experience. |
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- AGENCY:
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