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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Mark Burnett" by ANDY Awards 2008

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TitleMark Burnett
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2007
Product Notebooks
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Television
Length
AI Description The advertisement begins with a pair of hands gesturing in front of a digital interface displaying various visual elements related to work online. The narration explains the omnipresence of work, facilitated by technology, across different environments from tropical jungles to snowy mountains. As the narrator speaks, the visuals show animated set designs, auction pages, gold treasures, and images representing remote access to global work locations. The ad captures the notion of blending work and leisure, depicting how HP laptops integrate seamlessly into the protagonist's lifestyle, emphasizing powerful features like wireless connectivity and mobile computing. The concept of versatility in using HP's technology is woven through these visuals, concluding with a clear display of the laptop and the tagline, "The Computer is Personal Again."