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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Mark Cuban" by ANDY Awards 2008

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TitleMark Cuban
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2007
Product Notebooks
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Television
Length
AI Description The ad features Mark Cuban illustrating how an HP notebook computer, powered by Intel Centrino Duo Mobile Technology, serves as a personal hub for managing his life and work. It opens with him referring to his notebook as his whole life. The ad showcases digital pictures from the 70s, videos, and a personal blog that corrects media narratives. He demonstrates retaining important emails, including one to his wife, conveying a sense of sentimentality. Various tasks, from video streaming to managing large budgets, are portrayed seamlessly on the HP notebook, emphasizing versatility and power. Floating images, data, and numbers visually represent digital management tasks, reinforcing the personal and business utility of the HP notebook. The closing message shows the tagline, "The Computer is Personal Again," highlighting the product's ability to centralize personal and professional essentials into one device.