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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Your Art Here" by ANDY Awards 2008

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TitleYour Art Here
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2007
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Print
AI Description The ad features a prominent hand with fingers labeled to emphasize personalization capabilities - "Burn CDs," "Burn DVDs," and more. The central element is a yellow disc labeled "YOUR ART HERE," set against a blue background. The phrase "The Computer is Personal Again" is stylized across the disc, highlighting customization. To the right, a sleek HP laptop is depicted with an open CD tray, and the HP logo is visible, promoting the brand's LightScribe technology. The ad emphasizes creativity and personal expression through technology and promises unrivaled care services from HP.