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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Secrets" by ANDY Awards 2008

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TitleSecrets
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2007
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Print
AI Description The ad for Hewlett-Packard's "Secrets" campaign is split into two distinct sections. The left side features a vivid orange background with a stylized black hand. The hand symbolically holds the text, "Go Far. Keep Your Secrets Close," linking to the campaign's "The Computer is Personal Again" tagline. This side emphasizes the importance of security and personalization. The right side is predominantly black, showcasing an HP Compaq notebook with blue accents. Accompanying text details the notebook's features: Intel Centrino Mobile Technology, fingerprint sensor, Smart Card reader, and embedded security chip, highlighting the notebook's lightweight design at 2.8 pounds. The overall theme combines innovative technology with personal, secure computing experiences.