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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Entertainment" by ANDY Awards 2008

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TitleEntertainment
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2007
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Print
AI Description The HP advertisement showcases a blend of modern technology and entertainment. It features a sleek black HP Pavilion laptop with a vivid blue screen displaying a scene from a movie. This highlights the device's capability to provide entertainment on the go. On the left side of the ad, a stylized graphic of a movie reel with an extending film is shown against a mustard yellow background. The words "Leave no Entertainment Behind" emphasize the portability and entertainment potential of the HP Pavilion. The tagline "The Computer is Personal Again" suggests a focus on personal, individualized computing experiences. Additional text informs about the laptop's features, like the AMD Turion 64 Mobile Technology and the 17" BrightView widescreen, emphasizing its suitability for a 'traveling picture show'.