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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Back Up" by ANDY Awards 2008

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TitleBack Up
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2007
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Print
AI Description The HP ad features a striking orange and yellow color scheme with bold, black typography. The main message emphasizes the ease of data backup with HP laptops. Various hands point upwards with the words 'BACK UP,' while the main slogan states, 'Every Time You Dock Up, You Back Up.' This highlights the automatic backup functionality. The right side showcases the sleek HP Compaq nx9420 laptop with Intel Centrino Duo technology, emphasizing mobile computing's power and security. The campaign highlights the product's 3-in-1 NAS Docking Station, offering secure and simplified data storage for business needs, all under the reassurance of HP's Total Care services.