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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Handheld Guide" by ANDY Awards 2008

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TitleHandheld Guide
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2007
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Print
AI Description The ad features a prominent graphic of a stylized hand pointing down at a globe, indicating the theme of guidance and exploration. The hand leads with the tagline 'Let Your Handheld Be Your Guide', emphasizing the product's portability. The accompanying image showcases the HP iPAQ hw6900 Mobile Messenger, a sleek handheld device with a detailed GPS navigation map on its screen, underscoring its functionality as both a phone and a mobile office. The visuals are dominated by a blue background, representing the modern and technological nature of the product. Text on the right highlights its versatility and utility in both professional and personal contexts, supported by HP’s Total Care services. The overall message conveys a sense of technological empowerment, pushing boundaries and offering users personal control over their devices.