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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Keep On Keeping On" by ANDY Awards 2008

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TitleKeep On Keeping On
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2007
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Print
AI Description The ad for Hewlett-Packard's HP Compaq nc6400 laptop emphasizes its long battery life with the phrase "Keep On Keeping On," alongside an illustration of a hand on a blue background. The hand integrates the text "With up to 16 hours of battery life. The computer is personal again," suggesting a focus on enduring technology and personalized computing experiences. The right side of the ad features an image of the sleek HP Compaq nc6400 laptop, accompanied by detailed text highlighting its capabilities, such as wireless broadband and the use of Intel Centrino Mobile Technology. The ad conveys innovation and long-lasting power, wrapped in a modern, graphic aesthetic.