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ANDY Awards

Creative Award
New York, United States
Rolling Rock - "Beer Ape Apology" by ANDY Awards 2008

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TitleBeer Ape Apology
Agency
Campaign Ron Stablehorn - Rolling Rock
Advertiser Latrobe Brewing Company
Brand Rolling Rock
PostedDecember 2006
Business Sector Beers, Ciders, Lagers
Media Type Television
Length
Market United States
AI Description The advertisement features a fictionalized marketing executive from Rolling Rock, delivering an apology for a previous advertisement. In the video, he sits in a corporate office, addressing the camera directly. He explains that a TV ad had featured an ape parachuting into a pool party, which was deemed inappropriate and suggestive. The video humorously points out that a survey surprisingly revealed apes as the animal most associated with pool parties, surpassing dogs and otters. The ad uses satirical humor to convey Rolling Rock's apology for the lapse in judgment. Throughout the apology, elements such as an office desk, a chart titled 'Party Index,' and a prominent Rolling Rock mug reinforce the corporate setting. The commercial closes with a message from Rolling Rock, emphasizing their tradition.