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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Custom" by ANDY Awards 2008

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TitleCustom
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedOctober 2006
Product HP DV 2000T
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Television
Length
Market United States
AI Description The ad features a sequence introducing the HP Pavilion DV2000T Entertainment Notebook, highlighting its customizable features. The narration emphasizes personalization, stating features such as an optional TV tuner card and a remote for multimedia control, with demonstrations of its various capabilities. The sleek black design of the laptop is showcased amidst dynamic visuals of people customizing their environments, aligning with the tagline 'The Computer is Personal Again.' The use of Intel Centrino technology is mentioned to emphasize performance and innovation. The ad concludes with a call to action, inviting viewers to visit the website and customize their own laptop.