Apple - "Big Boy Clothes" by ANDY Awards 2008
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Apple - "Big Boy Clothes"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Big Boy Clothes |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | October 2006 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features two characters, embodying a Mac and a PC, engaged in a humorous dialogue. The Mac, dressed in a casual suit, is confident and relaxed, while the PC appears flustered and heavily dressed in formal attire. They discuss productivity, with the Mac highlighting his ability to handle Microsoft Office applications, which surprises the PC. As the conversation unfolds, the Mac's effortless demeanor contrasts sharply with the PC's stressed reaction to work-related subjects. The white background emphasizes the minimalist and clean style, focusing on the dialogue and characters. The ad concludes with a visual of a Mac computer and the Apple logo, reinforcing the brand's innovative and user-friendly image. |
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- AGENCY:
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