Apple - "Accident" by ANDY Awards 2008
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Apple - "Accident"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Accident |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | August 2006 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Apple Mac ad features two characters: a Mac and a PC. The PC character is shown in a wheelchair, covered in bandages, explaining how an accident occurred when someone tripped over his power cord. This leads to a humorous yet informative dialogue highlighting the MacBook's magnetic power cord, which prevents such accidents by simply detaching. The Mac, portrayed as casual and innovative, describes further features like the built-in iSight camera. The setting is minimalist, with a white background focusing attention on the characters' interactions. The advertisement conveys innovation and humor effectively, using the characters to spotlight the technical advancement of Mac over PC. |
| Production Company | Epoch Films |
| Chief Creative Officer | Lee Clow |
| Creative Director | Duncan Miller |
| Creative Director | Eric Grunbaum |
| Associate Creative Director | Barton Corley |
| Copywriter | Barton Corley |
| Art Director | Scott Trattner |
| Copywriter | Jason Sperling |
| Agency Producer | Anne Oburgh |
| Director | Phil Morrison |
| Executive Producer | Jerry Solomon |
| Producer | Marc Marrie |
| Editing Company | Mad River Post |
| Editor | Lucas Eskin |
| Music Company / Composer | Mutato Muzika |
| Audio Engineer | Chris Hildrew |
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- BRAND:
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- AGENCY:
- TBWA\Media Arts Lab