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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Shaun White" by ANDY Awards 2008

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TitleShaun White
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedAugust 2006
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Television & Cinema
Length
AI Description The ad features Shaun White, a professional snowboarder, expressing his personal world through his HP laptop. The visuals show different activities and hobbies he engages in using the computer, such as playing guitar and downloading riffs, which is humorously depicted by strumming virtual strings in the air. He also shares photos of his trips and his MySpace page, indicating a blend of music and DIY culture. The ad showcases his design work, crafts, and the ability to access game cheat codes. A quick sequence of frames shows animated interactions with video feeds, images, and design concepts. Throughout the ad, the HP laptop is presented as a multifunctional device, implying a personal and customizable experience. The overlay text emphasizes White's achievements in sports, portraying him as a dynamic and versatile individual.
Actor / Celebrity