ANDY Awards

Creative Award

New York, United States

Update

Skittles - "Trade"

$TBWA\Chiat\Day New York$

16493

Title	Trade
Agency	TBWA\Chiat\Day New York
Campaign	Taste The Rainbow - Skittles
Advertiser	MasterFoods
Brand	Skittles
Posted	June 2006
Business Sector	Candies
Media Type	Television & Cinema
Length	45 seconds
Market	United States
AI Description	The Skittles ad features a quirky exchange between two men in a suburban backyard. One man offers a rabbit, while the other hands over a packet of Skittles. The scene shifts to nighttime, where rain and thunderstorm patterns underscore the changing mood. The new rabbit owner sits indoors, discontent, with the rabbit caged in his room. Later, the man sets the rabbit free under a heavy downpour. The ad closes with the tagline 'Treasure the rainbow, Taste the rainbow,' highlighting the whimsical and humorous nature of Skittles.
Recording Studio	Sound Lounge
Creative Director	Gerry Graf
Creative Director	Scott Vitrone
Creative Director	Ian Reichenthal
Art Director	Craig Allen
Copywriter	Eric Kallman
Agency Producer	Lora Schulson
Producer	Scott Kaplan
Director	Tom Kuntz
Editor	Gavin Cutler
Special Effects / VFX	Asylum
Production Company	Morton Jankel Zander (MJZ LA)
Audio Engineer	Philip Loeb
Special Effects / VFX	Mark Renton
Animation	End Frame- Brand New School
Copywriter	Ian Reichenthal
Art Director	Scott Vitrone
Set Designer	Andy Reznik
Lighting Camera-Person	Joaquin Baca-Asay
Sound Design Company	Philip Loeb
Planner	Young Lee
Account Handler	Joanna Walden
Account Handler	Lisa Liebman
Marketing Manager	Michele Kessler
Brand Manager	Adam Adams