Apple - "Pie Chart" by ANDY Awards 2008
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Apple - "Pie Chart"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Pie Chart |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | June 2006 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad begins with a minimalist setting featuring two men standing against a plain white background. One man introduces himself as a Mac, dressed casually in a blue t-shirt and jeans, while the other man, the PC, is in a formal suit. They engage in a playful conversation contrasting their capabilities; the Mac talks about creativity and fun tasks like movies and music, while the PC humorously lists work-related functions like timesheets and pie charts as fun. A pie chart on an easel is used to illustrate the humorous argument, with the PC attempting to use it to show how moments like a family vacation could be represented. The ad closes with the Mac subtly suggesting superiority in handling creative tasks, as the Mac logo is displayed prominently, reinforcing the brand's identity. |
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