Apple - "Out of the Box" by ANDY Awards 2008
Filter results by
Apple - "Out of the Box"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Out of the Box |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | June 2006 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The advertisement features a minimalist setting with two men representing different computer brands – a Mac and a PC – each sitting inside a box. The Mac, in a casual outfit, explains tasks it can do immediately, highlighting user-friendly features like making movies or using the built-in camera right out of the box. The PC, dressed more formally in a suit, lists chores such as downloading drivers and removing trial software before beginning any real activities. The ad uses straightforward humor and dialogue to showcase the ease and readiness of Mac computers compared to the hassles associated with other systems. The conversation is light-hearted yet emphasizes the efficiency, simplicity, and innovative nature of Apple products. The ad maintains a clean visual style, focusing solely on the two characters, their conversation, and the implications of their technological choices. |
More ads from TBWA\Media Arts Lab
The Mighty Mac
- BRAND:
- Apple Mac Mini
- AGENCY:
- TBWA\Media Arts Lab