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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Jay-Z" by ANDY Awards 2008

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TitleJay-Z
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJune 2006
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Television & Cinema
Length
AI Description The Hewlett-Packard advertisement features a well-dressed man who uses the HP Pavilion Entertainment Notebook integrated with Intel Centrino technology to manage aspects of his creative and professional life. The ad shows various holographic and digital elements springing to life as he interacts with his laptop, illustrating tasks such as music mixing, a fashion campaign view, and chess playing. The visuals effectively portray the power of the notebook through engaging digital graphics, showing how it allows him to manage a multitude of activities, from organizing a world tour to tracking investments. The ad highlights themes of creativity, individuality, and personalization, with the concluding tagline asserting the personal nature of the computer once again. The ad communicates a message of empowerment and innovation, appealing to viewers interested in versatile technology. The final frames display the tagline “The Computer is Personal Again.”
Actor / Celebrity