Apple - "Virus" by ANDY Awards 2008
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Apple - "Virus"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Virus |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2006 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The Apple ad, titled "Virus," features two main characters personifying a Mac and a PC, standing against a pristine white background. The Mac is depicted as laid-back and healthy, dressed in casual clothing, while the PC is portrayed in a formal suit, continually sneezing and looking ill due to a computer virus. Through a humorous dialogue, the advertisement highlights a key point: Macs are less susceptible to viruses compared to PCs, underlining their reliability and simplicity. The minimalist setting, with only the two characters and a clean white backdrop, enhances the focus on the comparison between the two technologies. The ad concludes by reinforcing the Mac's superiority in handling viruses, subtly persuading users to choose Apple computers for a smoother, more secure experience. |
| Production Company | Epoch Films |
| Chief Creative Officer | Lee Clow |
| Creative Director | Duncan Miller |
| Creative Director | Eric Grunbaum |
| Associate Creative Director | Barton Corley |
| Copywriter | Barton Corley |
| Art Director | Scott Trattner |
| Copywriter | Jason Sperling |
| Agency Producer | Anne Oburgh |
| Director | Phil Morrison |
| Executive Producer | Jerry Solomon |
| Producer | Marc Marrie |
| Editing Company | Mad River Post |
| Editor | Lucas Eskin |
| Music Company / Composer | Mutato Muzika |
| Audio Engineer | Chris Hildrew |
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- AGENCY:
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