Apple - "Restarting" by ANDY Awards 2008
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Apple - "Restarting"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Restarting |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2006 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad presents a humorous conversation between two characters representing Mac and PC. The scene is set against a minimalist, white background. The Mac, dressed casually in a hoodie and jeans, contrasts with the PC, who wears a formal suit. The dialogue humorously highlights the similarities between the two platforms, such as running Microsoft Office and sharing files. However, the conversation shifts when the PC needs to restart, a situation the Mac claims not to experience. This playful banter illustrates both the characteristics and the advantages of the Mac, emphasizing its efficiency and reliability. The ad concludes with the image of a Mac computer, reinforcing the brand identity. |
| Production Company | Epoch Films |
| Chief Creative Officer | Lee Clow |
| Creative Director | Duncan Miller |
| Creative Director | Eric Grunbaum |
| Associate Creative Director | Barton Corley |
| Copywriter | Barton Corley |
| Art Director | Scott Trattner |
| Copywriter | Jason Sperling |
| Agency Producer | Anne Oburgh |
| Director | Phil Morrison |
| Executive Producer | Jerry Solomon |
| Producer | Marc Marrie |
| Editing Company | Mad River Post |
| Editor | Lucas Eskin |
| Music Company / Composer | Mutato Muzika |
| Audio Engineer | Chris Hildrew |
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- BRAND:
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- AGENCY:
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