Apple - "Network" by ANDY Awards 2008
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Apple - "Network"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Network |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2006 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad features two characters: a casually dressed man representing a Mac and a man in a suit symbolizing a PC. The setting is minimalistic, with a plain white background, highlighting the dialogue between the characters. They discuss a simple network setup and the ease of communication and compatibility with different devices, showcased by the introduction of a digital camera from Japan joining the network effortlessly. The characters express mutual understanding, with the Mac illustrating its versatile connectivity. The ad concludes with an image of an Apple Mac against a blue background, reinforcing the product’s message of seamless integration and efficiency. |
| Production Company | Epoch Films |
| Chief Creative Officer | Lee Clow |
| Creative Director | Duncan Miller |
| Creative Director | Eric Grunbaum |
| Associate Creative Director | Barton Corley |
| Copywriter | Barton Corley |
| Art Director | Scott Trattner |
| Copywriter | Jason Sperling |
| Agency Producer | Anne Oburgh |
| Director | Phil Morrison |
| Executive Producer | Jerry Solomon |
| Producer | Marc Marrie |
| Editing Company | Mad River Post |
| Editor | Lucas Eskin |
| Music Company / Composer | Mutato Muzika |
| Audio Engineer | Chris Hildrew |
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- BRAND:
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- AGENCY:
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