Apple - "iLife" by ANDY Awards 2008
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Apple - "iLife"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | iLife |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2006 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The Apple 'iLife' advertisement features a minimalist setup with two characters representing a Mac and a PC, standing against a plain white background. The Mac, portrayed as casual and user-friendly, contrasts sharply with the more formal appearance of the PC. The conversation highlights the iPod and how it works seamlessly with iTunes, along with other Apple applications like iMovie, iPhoto, and iWeb under the iLife suite. The PC character mentions having basic bundled applications like a calculator and clock, underscoring Apple's emphasis on simplicity and innovation. The ad ends with a focus on the Mac logo and its sleek design, reinforcing the message of modern and intuitive technology. |
| Production Company | Epoch Films |
| Chief Creative Officer | Lee Clow |
| Creative Director | Duncan Miller |
| Creative Director | Eric Grunbaum |
| Associate Creative Director | Barton Corley |
| Copywriter | Barton Corley |
| Art Director | Scott Trattner |
| Copywriter | Jason Sperling |
| Agency Producer | Anne Oburgh |
| Director | Phil Morrison |
| Executive Producer | Jerry Solomon |
| Producer | Marc Marrie |
| Editing Company | Mad River Post |
| Editor | Lucas Eskin |
| Music Company / Composer | Mutato Muzika |
| Audio Engineer | Chris Hildrew |
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- AGENCY:
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