Apple - "Better" by ANDY Awards 2008
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Apple - "Better"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Better |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2006 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad features two characters, embodying 'Mac' and 'PC', standing against a plain white background. The Mac appears casually dressed, representing ease of use and a lifestyle-oriented approach, while the PC is more formally dressed, suggesting a traditional, business-like manner. Through a humorous dialogue exchange, they discuss their similarities in using programs like Microsoft Office but highlight their differences. The Mac emphasizes enjoyment in creating music, pictures, and movies, suggesting that it's 'better' at these 'life' tasks compared to the PC, which excels at spreadsheets. The ad concludes with the display of a sleek Apple Mac computer. |
| Production Company | Epoch Films |
| Chief Creative Officer | Lee Clow |
| Creative Director | Duncan Miller |
| Creative Director | Eric Grunbaum |
| Associate Creative Director | Barton Corley |
| Copywriter | Barton Corley |
| Art Director | Scott Trattner |
| Copywriter | Jason Sperling |
| Agency Producer | Anne Oburgh |
| Director | Phil Morrison |
| Executive Producer | Jerry Solomon |
| Producer | Marc Marrie |
| Editing Company | Mad River Post |
| Editor | Lucas Eskin |
| Music Company / Composer | Mutato Muzika |
| Audio Engineer | Chris Hildrew |
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- BRAND:
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- AGENCY:
- TBWA\Media Arts Lab