ANDY Awards

Creative Award

New York, United States

Update

Skittles - "Rainbow Sitting"

$TBWA\Chiat\Day New York$

7201

Title	Rainbow Sitting
Agency	TBWA\Chiat\Day New York
Campaign	Taste The Rainbow - Skittles
Advertiser	Mars, Inc.
Brand	Skittles
Posted	March 2005
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Story	Three teens are sitting on a rainbow, eating Skittles. When one of the teens questions the existence of the rainbow, the rainbow stops supporting him and he falls.
Media Type	Television
Length	15 seconds
Market	United States
AI Description	The ad opens with three teenagers sitting atop a vividly colored rainbow, overlooking a sprawling landscape. One of the teens, holding a bag of Skittles, raises a question about the reality of the rainbow they are sitting on. His skepticism momentarily disrupts the magic, and the rainbow stops supporting him, causing him to fall. The scene humorously captures the unexpected moment of disbelief leading to a dramatic but whimsical downfall. The colorful visual and the tagline 'Believe the Rainbow, Taste the Rainbow' underline the magical and playful world Skittles represents.
Creative Director	Gerry Graf
Copywriter	Ian Reichenthal
Art Director	Scott Vitrone
Agency Producer	Lora Schulson
Production Company	Smith & Jones
Director	Ulf Johansson
Producer	Phillipa Smith
Editor	Gavin Cutler