ANDY Awards

Creative Award

New York, United States

Update

Skittles - "Eric"

$TBWA\Chiat\Day New York$

10301

Title	Eric
Agency	TBWA\Chiat\Day New York
Campaign	Taste The Rainbow - Skittles
Advertiser	Mars, Inc.
Brand	Skittles
Posted	September 2004
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Story	A man in an office is followed by a rainstorm of Skittles wherever he goes.
Media Type	Television
Length	30 seconds
Market	United States
AI Description	The Skittles advertisement features a surreal scene in an office break room. Two men are having a casual conversation, sipping coffee, when another man, Eric, enters. As he moves, a vibrant rainbow appears above him, showering Skittles candies everywhere he goes. This whimsical occurrence elicits mixed reactions from the colleagues, who look amused and baffled by the candy storm. The ad capitalizes on the 'Taste the Rainbow' slogan with visuals and the tagline 'Hear the Rainbow, Taste the Rainbow.' The overall tone of the ad is humorous, using the absurdity of a personal Skittles rainstorm to entertain and emphasize the colorful and playful nature of the product.
Creative Director	Gerry Graf
Copywriter	Ian Reichenthal
Art Director	Scott Vitrone
Agency Producer	Lora Schulson
Production Company	Smith & Jones
Director	Ulf Johansson
Producer	Phillipa Smith
Editor	Gavin Cutler