Skittles - "Octopus" by ANDY Awards 2008
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| Title | Octopus |
| Agency | Minerva |
| Campaign | Taste The Rainbow - Skittles |
| Advertiser | MasterFoods |
| Brand | Skittles |
| Posted | July 2004 |
| Business Sector | Candies |
| Tagline | Taste the rainbow |
| Media Type | Poster |
| Market | United Kingdom |
| AI Description | The poster for Skittles features a vibrant and psychedelic scene. In the foreground, a young woman holds a Skittle, appearing intrigued by its flavor. Surging from behind her is a large, multi-colored octopus with head and tentacles swirling into the landscape, symbolizing Skittles’ signature rainbow. The scenery comprises lush fields encapsulating the theme of nature meeting imagination. The top of the poster reads: "One fruity, chewy bite was all it took to unleash the devastating force…," adding an element of playful hyperbole to the scene. At the bottom, the iconic tagline "Taste the rainbow" is graphically represented with fluid-style lettering, echoing the ad’s dynamic art style. The overall aesthetic draws on imaginative, lively themes, presenting the candy in a fun and engaging light. |