Skittles - "Hand" by ANDY Awards 2008
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| Title | Hand |
| Agency | Minerva |
| Campaign | Taste The Rainbow - Skittles |
| Advertiser | MasterFoods |
| Brand | Skittles |
| Posted | July 2004 |
| Business Sector | Candies |
| Tagline | Taste the rainbow |
| Media Type | Poster |
| Market | United Kingdom |
| AI Description | The Skittles 'Hand' ad features a vibrant and colorful pop art-inspired poster with a dynamic design. In the forefront, a young person appears mesmerized, holding a handful of Skittles candy. Emerging from the background, a giant monster hand reaches out amid towering buildings, interwoven with a flowing rainbow that symbolizes the candy's iconic message. The visual playfulness and use of bold colors, reminiscent of comic book styles, evoke a sense of wonder and surprise, capturing the tagline 'Taste the rainbow' at the bottom right of the image. This artwork suggests the powerful and unexpected impact of the small, chewy treats, depicted through an imaginative and whimsical concept that matches the Skittles branding. |