FedEx Office - "Shrink Ray" by ANDY Awards 2008

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TitleShrink Ray
Agency
Campaign We Understand - FedEx
Advertiser Federal Express
Brand FedEx Office
PostedAugust 2011
Business Sector Postal, Courier & Shipping Services
Tagline We understand.
Media Type Television
Market United States
AI Description In this humorous FedEx Office commercial titled "Shrink Ray," a man is seen in an office environment preparing for a vacation. The narrative takes a comedic twist when he reveals he has used a fictional shrink ray to miniaturize his golf clubs, aiming to avoid the inconvenience of lugging them around an airport. His colleague suggests using FedEx to ship the clubs directly to his hotel, highlighting the ease and efficiency of FedEx’s services. Amidst the discussion, the man humorously admits he hasn’t figured out how to reverse the shrinking process. The ad closes with visuals of a FedEx package and reiterates with the tagline, "We understand. Nothing's more important than your clubs," emphasizing FedEx’s commitment to customer service and convenience.