Coke Zero - "Slap" by ANDY Awards 2008
Filter results by
Coke Zero - "Slap"
- Brand: Coke Zero
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Slap |
| Agency | Crispin Porter + Bogusky |
| Campaign | Coke vs Coke Zero - Coca |
| Advertiser | Coca-Cola Company |
| Brand | Coke Zero |
| Posted | March 2011 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | Real Coca-Cola Taste And Zero Calories |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In this humorous Coke Zero advertisement titled "Slap," two members of the Coke brand team, Matt and Phil, participate in a blind taste test in a boardroom setting. The scenario begins with Matt being blindfolded to differentiate between regular Coke and Coke Zero. As Matt incorrectly guesses the drink, Phil slaps him gently, referring to the slap as a pre-agreed gesture for an incorrect answer. The banter that ensues is casual and comical, evidencing a light-hearted and absurd approach to demonstrating Coke Zero's indistinguishable taste from regular Coke. The advertisement ends with the tagline, "Real Coca-Cola Taste And Zero Calories," emphasizing Coke Zero's key selling point. The visuals are bright and modern, with humor carried by the interactions and gestures of the participants, ultimately leaving the audience amused and engaged. |