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ANDY Awards

Creative Award
New York, United States
Skittles - "Fly" by ANDY Awards 2008

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TitleFly
Agency
Campaign Taste The Rainbow - Skittles
Advertiser Mars, Inc.
Brand Skittles
PostedMarch 2011
Product Blenders
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline Taste The Rainbow
Media Type Television
Market United States
AI Description The Skittles ad, titled 'Fly,' opens with a man holding a bag of Skittles Blenders and a blender, implying he no longer needs his blender friend since the candy tastes like blended fruit drinks. He humorously instructs the blender to 'fly away' through the open door of his living room. As the blender sails into the sky, the man looks on with a sense of humor and satisfaction, embodying a carefree attitude. The sky is clear and blue, reinforcing a lighthearted, whimsical tone. Suddenly, the blender crashes back through the window, causing chaos inside the room. Despite the wreckage, the man's focus remains on enjoying his Skittles, underscoring the ad's blend of absurdity and comedy. The ad concludes with the iconic tagline 'Blend the Rainbow, Taste the Rainbow,' focusing on the product as a deliciously fruity alternative.