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ANDY Awards

Creative Award
New York, United States
Skittles - "Fist" by ANDY Awards 2008

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TitleFist
Agency
Campaign Taste The Rainbow - Skittles
Advertiser Mars, Inc.
Brand Skittles
PostedFebruary 2011
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline Taste The Rainbow
Media Type Television
AI Description The ad opens with a wide-shot of two enormous clenched fists in the foreground. Two men are perched on these fists, having a casual conversation about a giant bag of Skittles freeing them. The setting is outdoors with a lone tree in the background. The tone is humorous, and the dialogue is absurd, setting a quirky mood. As the conversation unfolds, one of the men questions the possibility of obtaining such a giant bag of Skittles. The mood is light and smile-inducing, with the second man holding a regular-sized Skittles bag, symbolizing hope and indulgence in simple pleasures. The ad ends with a display of the Skittles logo and an accompaniment of the catchy phrase, “Clench the Rainbow! Taste the Rainbow,” capturing the whimsical essence of the brand.