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ANDY Awards

Creative Award
New York, United States
Skittles - "Leaves" by ANDY Awards 2008

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TitleLeaves
Agency
Campaign Taste The Rainbow - Skittles
Advertiser Mars, Inc.
Brand Skittles
PostedNovember 2010
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline Taste The Rainbow
Media Type Television
AI Description The advertisement opens in a peaceful garden setting with an elderly couple. They are tidying up, with the woman holding a bag of Skittles and the man sweeping leaves. The scene takes a quirky twist as an oversized tube sock character appears, seemingly bringing an element of surprise and humor. The narrative incorporates the sock emerging from a window and proceeding toward the couple, carrying what looks like a rolled-up carpet. The soundtrack includes catchy, whimsical audio elements and phrases referencing socks and tasting the rainbow, linking back to the iconic Skittles slogan. The visuals are colorful, contrasting with the typical suburban backdrop, and culminate with the catchphrase "Fizz the Rainbow, Taste the Rainbow." It’s a vibrant, surreal piece aiming to evoke amusement and surprise while promoting Skittles candies.