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ANDY Awards

Creative Award
New York, United States
Skittles - "Living Room" by ANDY Awards 2008

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TitleLiving Room
Agency
Campaign Taste The Rainbow - Skittles
Advertiser Mars, Inc.
Brand Skittles
Date of First Broadcast/Publication 2010 / 11
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Media Type Television
AI Description The ad features an elderly woman sitting in a living room, indulging in Skittles candy. The setting is cozy, with an old-fashioned couch, a lamp, and framed artwork. Suddenly, a large creature dressed head-to-toe in a white costume with yellow and green stripes appears. The creature approaches the woman, who begins sticking items like clothing to its body. There’s a playful and bizarre interaction as the woman nonchalantly continues adhering things to the creature. The creature doesn’t react, adding to the offbeat humor of the scene. The ad ends with the Skittles bag and the taglines "Fizz the Rainbow" and "Taste the Rainbow" appearing on screen against a sky-blue background. The ad combines humor and oddity to promote Skittles' playful and colorful nature.