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ANDY Awards

Creative Award
New York, United States
Skittles - "Couch" by ANDY Awards 2008

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TitleCouch
Agency
Campaign Taste The Rainbow - Skittles
Advertiser Mars, Inc.
Brand Skittles
PostedNovember 2010
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline Taste The Rainbow
Media Type Television
AI Description The Skittles commercial begins with an elderly man in a quaint living room, noticing something peculiar about his couch, which appears to have a giant white creature integrated into it. The creature, shaped like a couch cushion, shifts and moves, adding a humorous twist to the mundane setting. The man appears curious and slightly confused, eventually poking the couch, which reacts by squirming. As the scene unfolds, subtle humor emerges from the playful interaction, contrasting the man's serious demeanor with the eccentricity of the animated sofa. The ad ends with a shot of Skittles packaging against a sky-blue background, showcasing the tagline "Fizz the Rainbow, Taste the Rainbow," reinforcing a message of fun and colorful delight associated with the candy. The underlying theme is both surreal and playful, designed to entertain and capture viewer interest.