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ANDY Awards

Creative Award
New York, United States
FedEx Express - "Retirement" by ANDY Awards 2008

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TitleRetirement
Agency
Campaign We Understand - FedEx
Advertiser Federal Express
Brand FedEx Express
PostedSeptember 2010
Business Sector Postal, Courier & Shipping Services
Tagline We understand.
Media Type Television
Length
Market United States
AI Description The FedEx Express ad titled 'Retirement' begins in a bustling office environment, where employees are multitasking and preparing for a new meeting in Dallas. The scene shows colleagues juggling tasks like finishing projections, preparing a presentation, and making copies. One employee tactically merges office celebrations with business objectives to optimize time. A humorous moment unfolds when a resume is found on the printer, leading to a light-hearted revelation. The ad emphasizes the importance of efficiency and time management, showing FedEx as a reliable partner in achieving these goals. The tagline 'We understand. You need a partner who gives you more time.' captures FedEx's promise to support busy professionals, ensuring that their shipping needs allow them to make the most of their time.