FedEx Ground - "Coma" by ANDY Awards 2008
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FedEx Ground - "Coma"
- Brand: FedEx Ground
- Country: United States
- Advertiser: Federal Express
| Title | Coma |
| Agency | BBDO New York |
| Campaign | We Understand - FedEx |
| Advertiser | Federal Express |
| Brand | FedEx Ground |
| Posted | January 2010 |
| Business Sector | Postal, Courier & Shipping Services |
| Tagline | We understand. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The commercial begins in a bustling office, where a colleague confirms that a shipment for Chicago will be sent via FedEx Ground, highlighting its speedy delivery. An employee, recently awoken from a 23-year coma, is surprised by the introduction of FedEx Ground and asks whether he has missed any significant events. His colleagues humorously list historical events, such as the end of the Cold War, Pluto's demotion from planet status, and the breakup of the Culture Club, which particularly distresses him. The ad playfully leverages this moment to emphasize the dependability and widespread availability of FedEx Ground services, culminating in the tagline 'We understand. You need it there fast.' |
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