FedEx Express - "Kyle" by ANDY Awards 2008
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FedEx Express - "Kyle"
- Brand: FedEx Express
- Country: United States
- Advertiser: Federal Express
| Title | Kyle |
| Agency | BBDO New York |
| Campaign | We Understand - FedEx |
| Advertiser | Federal Express |
| Brand | FedEx Express |
| Posted | January 2010 |
| Business Sector | Postal, Courier & Shipping Services |
| Tagline | We understand. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad opens in a modern office setting where a businessman discusses the challenges of shipping globally. He has hired a child, Kyle, who aced his fifth grade geography class as a consultant. Seated casually on a beanbag with a gaming device, Kyle corrects the businessman on geographical facts, showcasing his knowledge of global countries. The ad humorously highlights how FedEx's international shipping requires an understanding of geography and positions a child as an unexpectedly wise consultant in this scenario. The cluttered office, cityscape visible through large windows, and lively dialogue set a lighthearted tone, emphasizing FedEx’s understanding of international growth needs. |
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