FedEx Express - "Luck" by ANDY Awards 2008
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FedEx Express - "Luck"
- Brand: FedEx Express
- Country: United States
- Advertiser: Federal Express
| Title | Luck |
| Agency | BBDO New York |
| Campaign | We Understand - FedEx |
| Advertiser | Federal Express |
| Brand | FedEx Express |
| Posted | January 2010 |
| Business Sector | Postal, Courier & Shipping Services |
| Tagline | We understand. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | This ad by FedEx Express, titled "Luck," was produced by BBDO New York in 2010. Set in a modern office, it follows a meeting where employees discuss the vital need to have contracts shipped overnight using FedEx. The conversation humorously incorporates elements of luck, including a rabbit's foot and a leprechaun, symbolizing superstitions commonly associated with good fortune. Through witty exchanges, the ad contrasts reliance on luck with the dependable service of FedEx. The setting is clean and professional, emphasizing the trustworthy and efficient nature of FedEx, suitable for urgent shipping requirements. |
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