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ANDY Awards

Creative Award
New York, United States
FedEx Office - "Phoenix Office" by ANDY Awards 2008

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TitlePhoenix Office
Agency
Campaign We Understand - FedEx
Advertiser Federal Express
Brand FedEx Office
PostedJanuary 2010
Business Sector Postal, Courier & Shipping Services
Tagline We understand.
Media Type Television
Length
Market United States
AI Description The FedEx Office ad titled "Phoenix Office" features a humorous exchange in a FedEx store. A boss, pleased with his team's work, enters the store and mistakenly identifies the staff as his own team members. He congratulates them for a successful meeting and excellent presentation materials while walking through the store's office environment, rich with printers and office supplies. The workers awkwardly play along, prompting the boss to offer them an afternoon off. As he leaves, it's revealed that he's mistakenly talking to FedEx staff instead of his actual team, a play on having 'too much help.' The tagline "We understand. You can never have too much help." emphasizes the supportive nature of FedEx services, rebranding FedEx Kinko's to FedEx Office.