ANDY Awards

Creative Award

New York, United States

Update

FedEx Office - "Presentation Guy"

12082

Title	Presentation Guy
Agency	BBDO New York
Campaign	We Understand - FedEx
Advertiser	Federal Express
Brand	FedEx Office
Posted	January 2010
Business Sector	Postal, Courier & Shipping Services
Tagline	We understand.
Media Type	Television
Length	30 seconds
Market	United States
AI Description	The FedEx Office ad features an office conversation about who the best presentation person is. Carl is mentioned but not brought along. Instead, the ad highlights the usefulness of FedEx Office's Print Online service for printing, binding, and shipping presentations. It transitions from an office setting to a high-profile circular boardroom meeting in New York City, underscoring the product’s professional application. As the presentation progresses, the humorous twist reveals that Carl's advice allowed a successful and seamless presentation process without his presence. The ad conveys the theme of efficiency and practicality within a humorous narrative, ending with the tagline "We understand." and the FedEx Office logo.
Production Company	O Positive
Editor	MacKenzie Cutler
Director	Jim Jenkins
Executive Producer	Marc Grill
Chief Creative Officer	David Lubars
Chief Creative Officer	Bill Bruce
Creative Director	Greg Hahn
Creative Director	Mike Smith
Creative Director	Gianfranco Arena
Art Director	Gianfranco Arena
Copywriter	Peter Kain
Executive Producer	Amy Wertheimer
Editor	Gavin Cutler